Pecca Designs
Pecca Designs is an e-commerce project based on “slow-fashion”, aiming to deliver made-to-measure swimwear & loungewear to women of all body shapes and sizes. It gives its customers the opportunity to customize the products they buy in line with their body sizes and styles, and applies the make-to-order principle without holding stock. In this sense, it is an example of a sustainable fashion brand.
In our collaboration, we worked on designing minimal and timeless pieces completely independent of trends. In the meetings we held with the brand founders, we captured the essence of inspirations they had to create unique concepts for the collection. Worked on fall/winter loungewear collection and the spring summer beachwear collections. Our focus was to contain minimals details that will create a 'want' in the design language of each piece we work on. In addition we thought of our collection as a modern piece of architecture, where we ensure that every design detail has a role. We took care to use timeless and core colors.