My Beachy Side
My Beachy Side is a luxury resortwear brand that set out with the motto of sustainability even though it was not cool. It has a mission that we are proud to be a part of: to create sustainable jobs, support the local economy and create employment for disadvantaged women.
It uses techniques that reduce its carbon footprint and takes raw materials from local centers and produces locally. Keeps the local economy alive. Customers, through the products they buy, knows that they touch to the life of a woman in need.
Produced in Diyarbakır and Istanbul Mybeachyside pieces are on fashion platforms in almost every continent including the USA, Australia and Europe.
The brand has been involved in many successful projects since its establishment in 2015, including a collab with Netflix’s Emily in Paris. We assisted the brand by being involved in the process of the resort and spring summer collections and special capsule collections prepared for Emily in Paris, led by the brand's founder and creative director. Fully integrated with the team, we took part in theme development, color and fabric selection, suggesting shapes, creating technical sheets, bringing products together with the manufacturer, fitting processes, accessory R&D, fabric pattern suggestions and pattern studies.